MMG Social Media Network Marketing

Social media marketing (also known as SMM) is a strategic campaign composed of original content, videos, and paid social media advertisements geared toward a targeted audience. In layman’s terms, it’s all about tapping into the Internet’s expansive reach to your advantage. Whether you’re trying to expand your exposure, generate sales, or lead users to your website, you can get amazing results through online media.

Max Media Group works closely with your company to create a social media marketing plan that is custom tailored to directly reach your target audience. Our social media marketing experts assess the needs of your business prior to execution to determine exactly what social media marketing goals you desire to accomplish to enhance your brand. Looking to increase sales? Build an online business? Expand your audience? Whatever you’re objective, we’ll develop a concise strategy with a clear plan of action.

Max Media Group engages your users and expands your audience with this pre-determined social media engagement strategy. The right social media strategy can immediatley connect your brand with your targeted audience. Our marketing experts will help your brand take advantage of the most effective social media sites, such as Facebook and Twitter, making the most of their unique relationship-building features to maximize your ROI (return on investment).

Why Is Social Media Marketing Important?

An important aspect of Social Media Marketing is being able to create compelling content that consumers want to share. It’s a digital form of word of mouth, which provides a tremendous boost when it comes to strengthening your brand’s recognition.

Think about your own Social Media - it’s likely that your Facebook newsfeed is flooded with different articles, pictures and videos that your friends have shared. Social Media networks are one of the fastest growing traffic drivers on the Internet because of how quickly links are shared on them. While tailoring your content with target keywords is a great SEO strategy, there’s no faster way to get people to your site than enticing them with interesting content through Social Media Marketing.

Can Social Media Marketing Enhance Your Brand?

Social Media has revolutionized customer service through the ability to engage users in real-time. Giving your company an authentic, relatable online persona allows your target audience to build a relationship with your brand.

Being active on Social Media gives you a window into the social chatter that revolves around your brand. This enables your company to identify brand advocates as well as address any customer concerns that may arise. At Fat Guy Media, our creative team takes a number of practices into account when making sure your company has a great Social Media Marketing campaign.

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Our 4 Tips For Social Media Marketing Success

Max Media Group | Social Media Marketing Sucess Tips

Key-Word Optimize

Like websites and blogs, your Social Media sites should be optimized. Look at your Social Media profiles as mini websites of your company. Proper keywords and hashtags are used to generate more content that will rank high on search engines rank pages (SERP).

Customize Content

Each social medium platform requires different content to appeal to its social users. You wouldn’t write the same post on LinkedIn as you would for Facebook. It’s important to customize content based on the followers for each platform.

Develop Trust

When interacting on Social Media, don’t sell your company’s products or services. Instead, focus on relating to your target audience. Interactions build trust. Ask your target audience questions and share content with them.

Analyze Engagement

Using various marketing tools, our team will analyze post engagement, interactions with people who went back to your website as well as organic and paid reach. The objective is to create the right content for the right audience at the right time.

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Top 3 Social Media Marketing Mistakes

People are connected to each other more than ever before on social media platforms, engaging in conversations about your brand and industry. As a result, it's no surprise that social media campaigns can be a bit overwhelming, but if you stay clear of these common mistakes you'll be well on your way to effective social media marketing.

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MISTAKE 1: Ignoring The Obvious

Social networking and blogging are two of the most popular online activities, beating out other online actions like personal email.

67% of global users visit member communities and 10% of all time spent on the internet is on social media networks.

On a daily basis, individuals are likely talking about your company and its branding. Taking the time to listen, and conduct thorough social media monitoring is important to any successful social media effort.

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MISTAKE 2: Exibiting Impatience

Entrepreneurs want everything (brand awareness, recall, more word of mouth, more business) and they want it fast. Digital marketing takes patience and timing.

You can't join an online social network and derive any value from it unless you take the time to meet the right people, connect, share, build, grow, and create a cohesive social media strategy.

Max Media Group | Social Media Marketing Twitter Laptop Image

MISTAKE 3: Making Assumptions

Worst assumption: Anyone Who Grew Up With The Internet is Capable of Devising, Executing, and Maintaining a Social Media Campaign.

It's not about technology or if you grew up in the digital age (even though you may have an upper-hand) but about effective strategy. There is no one size fits all, and ultimately it's not about "What are we doing in 'abc' social media network?" but about why should you be in that social media network.

It's about settling on YouTube over Facebook, or focusing on a blog instead of Twitter. Any good business should focus on adding value to their consumers where they already 'reside' digitally.

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4-Step Social Media Marketing Process

Research & Discovery

Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

* Project Brief
Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
* Audience Research
Use ad tools to identify audience sizes based on keywords, interests, and influencers
* Competitive Analysis
Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews
* Social Audit
Create baseline for current social performance based on analytics data and social media monitoring

Strategy & Planning

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content.

* Profile Strategy
Document actionable plan and a social media strategy to develop or optimize profiles for engagement
* Engagement Strategy
Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution
* Measurement Planning
Produce measurable short and long term goals when marketing on social media and evaluate campaign performance
* Content Strategy
Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding
* Advertisement Strategy
Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Campaign Execution

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.

* Brief Content Implementation
Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks
* Advertising Implementation
Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget
* Community Management
Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

* Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management
* Quarterly Review
Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform

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CONTACT FORMS

4-Step Social Media
Integration Process

Max Media Group creates a comprehensive social media marketing strategy and project plan for your company that clearly outlines deliverables and measurable business goals for your various social media venues.

Max Media Group provides your company a clear set of advantages when it comes to targeting a your brand's target audience. We employ a 4-step process which utilizes modern social media marketing techniques allowing you to effectively reach your desired audience:

Max Media Group | Social Media Marketing Newspaper

SHARE CONTENT

Easily share content through Twitter, Facebook, and hundreds of other Web 2.0 social networking and blogging websites.

CREATE ACCOUNTS

Effortlessly create site accounts and logins with Facebook Open Graph.

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BOOTSTRAP BUILDER

BOOKMARK YOUR SITE

Quickly create bookmarks to your site through use of readily available social media tools.

LEVERAGE CAPABILITIES

Leverage influential capabilities of social media by integrating Facebook on ecommerce websites.

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BOOTSTRAP BUILDER

Max Media Group | Social Media Marketing Magazine

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1. Engage Customer In Conversation

Engage Customers In Meaningful Conversations:

Businesses can't afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.

2. Provide Instant Customer Service

Provide Instantaneous Customer Service:

Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online.

3. Allow Visitors To Create Content

Engage Visitors Allowing Them Contribute Content:

A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.

4. Provide Audience Special Offers

Provide Audience Exclusive Offers & Discounts:

People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.

5. Give Your Company A Human Face

Place A Human Face On Your Company:

Huge corporations, and even small companies, can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.

< 5 Ways To Engage With Social Media

The internet is a vast resource, rich with diverse audiences and opportunities to create a great return on your marketing investment. Social media has transformed the web into a rich marketing landscape, introducing new and engaging ways to reach your customers like never before.

Now businesses are communicating directly to their consumers through various platforms, and it’s changing the way we deliver our campaigns. Marketing in the digital world is based on connection and conversation, not providing a sales pitch.

Social media marketing optimizes your online presence in a cohesive campaign tailored around a specific objective. It can grow your audience, send a message, and initiate a call-to-action on a platform that today’s society spends a bulk of their free time navigating.

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Social Media Marketing Price Plans

Our affordable monthly Social Media Marketing payment plans are reserved for those clients whose customized web projects are hosted on our high-speed, secure cloud servers. If you choose to become our client we can easily migrate your web projects to our servers without any additional cost to you for the migration service - we will make it painless, with minimal or no downtime for your online business operations.

If you choose to host your web project elsewhere, no problem, our transparent service fee is lowest industry-accepted, standard agency rate of $100.00 per hour with a guaranteed quote of estimated hours for each service. Our contracts typically request 25% down at the signing of our contractual agreement.

Get Started For $500

Monthly Social Media Marketing Maintenance Plan

$ 500/Month

24 Month 0% Interest Free Finance Contract

INCLUDES FOLLOWING SERVICES:

Research & Discovery
Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

* Project Brief - Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

* Audience Research - Use ad tools to identify audience sizes based on keywords, interests, and influencers

* Competitive Analysis - Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

* Social Audit - Create baseline for current social performance based on analytics data and social media monitoring

Strategy & Planning
Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content.

* Profile Strategy - Document actionable plan and a social media strategy to develop or optimize profiles for engagement

* Engagement Strategy - Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution

* Measurement Planning - Produce measurable short and long term goals when marketing on social media and evaluate campaign performance

* Content Strategy - Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

* Advertisement Strategy - Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Campaign Execution
Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.

* Brief Content Implementation - Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks

* Advertising Implementation - Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

* Community Management - Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers

Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

* Monthly Performance Report - Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management

* Quarterly Review - Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform

Hire Our Team

Hourly Social Media Marketing Service Plan

$ 100/Hour

5 - 25 Hour Per Month Typical Time Estimate Guarantee

25% Down @ Contract Signing

50% At 1/2 Project Completion

25% At Project Completion Sign-Off