How We Design A Highly Effective
E-Commerce Website
User-friendly elements.
Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus.
Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that users know exactly what they have in their cart and how much it costs.
Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page for example, the image of the product, its title, description, availability, price, and similar products are the main elements you need – and adding more will only distract users.
Build brand recognition.
Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors about who you are as a brand. For example, if you have a variety of different colors used for the same call-to-action button, it may cause a drop-off in sales simply due to the uncertainty that customers experience with the inconsistency of your design.
If you’re not sure where to start, looking at major ecommerce websites and borrowing techniques that seems consistent across many of them is a safe place to start. This is because major websites test their designs over and over again to find out what generates the best results. Some of their techniques can be borrowed for your website, but obviously should be paired with unique design elements like the iconography and imagery standards of your brand.
Strong calls to action.
Each page where a specific key action is required from a user should have a strong call-to-action, which indicates to the user to take the next step toward accomplishing a goal on the page. A good call-to-action may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”.
It’s important that you do not have more than one primary call-to-action per page. Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion, but should be positioned in such a way that it is used but doesn’t detract from the main goal of a page.
For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your website for a few more minutes by offering them secondary options.
